New Year. Better coffee. Better you.

It's that time of year again. The pressure is on to improve your life by setting a few simple goals. Sounds straightforward, doesn't it? If it were only that easy! In fact, the second Friday of the new year is notoriously known as "Quitter's Day." The day most people abandon their resolutions. Giving up in less than two weeks.

It's easy to fall into common goal-setting traps: making them too big, too vague, or too complex. New Year's resolutions shouldn't be about pressure or perfection. All they really need is a start, and a better you starts with better mornings.

Here’s the deal. Most coffee is fine. It does the job. But you deserve more than fine. You deserve coffee that wakes up your brain, sparks ideas, and keeps your energy steady from first sip to last drop.

That is where we come in. We are your gateway from mass-produced “fine” roasts to higher-quality coffee. 

Let us help you actually achieve three New Year’s resolutions, all while aligning with our core values: Big Energy. Bold Flavour. No BS.

RESOLUTION #1: CUT THE BS AND SET SOME GOALS.

Be honest. Most of you haven’t set any goals yet. You probably told yourself you’d get around to it, but never did. That’s okay. You’re human, and we’re here to help. No BS at Stim means keeping things simple and fun. That mindset works for goals, too.

Brew a dose of Stim and think ahead. What do you want to feel proud of at the end of next year? Better health. More money. Better sleep. A project you finally finish.

Here’s the key: be bold out of the gate, then shrink those big goals into achievable steps. Big goals fail when they stay vague.

Turn “getting fit” into moving four times a week.
Turn “reading more” into reading twenty pages a day.
Turn “saving money” into an auto-transfer every Friday.

Research backs this up. Clear, specific goals increase follow-through, especially when they feel realistic. 

This is no BS goal setting. 

Simple. Clear. Doable.

RESOLUTION #2: GET INTO SHAPE WITH BIG ENERGY.

Getting into shape is one of the most popular New Year’s resolutions, but it takes effort and a little stimulation just to get going. Caffeine is one of the most researched stimulants in the world, and when you use it well, it sharpens your focus, boosts your motivation, and builds momentum. 

A morning dose of Stim delivers the Big Energy needed to set the right mindset as you decide whether the day runs you or you run the day. Use that stimulation to plan a whole month of movement, or to lace up and just get out the door for a run.

Studies also show that caffeine can improve exercise performance and reduce perceived effort during workouts. Translation: Things feel easier when you are properly stimulated.

Remember, getting into shape is a big goal that needs to be broken down into achievable ones. 

One dose of Stim. One plan. One move. Then another.

RESOLUTION #3: BE BOLD AND TRY NEW THINGS.

This is by far the easiest one to check off your list right away!

If you have not tried the bold flavour of Stim coffee yet, order some now! You can choose from our Over-the-Counter, always-available fixes or our Limited-time trials. Each brings its own personality to fuel your mind.

If you already drink Stim, consider trying a different fix! See if a new flavour can keep things from getting stale. Curiosity is a habit, too. Let's feed it!

Another way to try new things is to change how you brew. Same beans. New experience. Pour over one day. French press the next. Espresso when you feel fancy. Our Brew Guide walks you through every method if you want to get curious!

We at Stim believe that better mornings build better days, and that better days add up to a better year. You do not need a complete reset. You need better coffee because you deserve it. 

New Year. Better coffee. Stronger you.